Country and Townhouse's Great British Brands
Your bag

Your bag is currently empty. Continue browsing here.

Country and Townhouse celebrates OvH in its annual Great British Brands feature

As occasion wear became less relevant in 2020, Olivia von Halle’s mindful luxury and natural fabrics chimed very much with the unprecedented times. ‘It was definitely the banner year for luxury loungewear. We were incredibly fortunate to see our product and brand resonate strongly with consumers, many of whom turned to our pieces to provide flair for days that all felt the same.’ Naturally there were challenges. ‘At the outset of the pandemic we had to shift focus to direct-to-consumer, safeguarding Olivia von Halle from the uncertainty of bricks and mortar. Beyond that, we learned to be nimble. We found that small adjustments to our brand strategy – such as our tone of voice – made a great impact, and ensured we remained relevant in a rapidly changing and challenging environment.’


Read the full article here.

Otherworldly stories, by us for you



Thanks for signing up to our Newsletter - we'll be in touch soon.
* Required fields

By signing up to our newsletter, you agree to receive marketing emails from Olivia von Halle. For more information, please read our Privacy Policy.