How did you want to capture the spirit of Olivia von Halle? What display came to mind?
Olivia von Halle’s Divine Nile Collection was the main inspiration for our Chelsea in Bloom display. Extraordinary Voyages being the theme for 2021 meant that we could experiment with the physical essence of The Nile as well as drawing from the collection itself in terms of the colour palette used & floral illustrations on the nightwear designs. I feel that our display complements the narrative of Olivia’s Divine Nile Collection.
The idea for an immersive floral design I’d had in mind for a while. As Chelsea in Bloom is a very public event I thought it would be a shame not to have a photo opportunity within the display for every passerby to enjoy and create a lasting memory.
We were inspired by the emblems and symbolism of the Nile for this collection–how did you interpret this for the store and for Chelsea in Bloom?
I was drawn to the floral patterns and colour palettes used in The Divine Nile collection as well as the silk screen-printing process itself. The way I work and the process I’m using in this particular display is very similar to silk screen-printing by use of collage and layering. In our display we are using a combination of dried grasses, palms and lotus leaves to form our background. Over the top of that, we will be adding living grass plants at varying heights. To finish we will add fresh cut flowers in complementary tones to the collection this will elevate the whole feel of the arrangement.